Flor del Bajío - Flor del Bajío

Flor del Bajío
Year c. 1964
Author Eduardo Cataño
Technique Oil on canvas
Size 106 cm × 80 cm
Location Museo Soumaya, Mexico City, Mexico

Flower of the Bajio is a work of Eduardo Cataño (Santiago Ixcuintla, Nayarit, Mexico, 1910 - Mexico City, Mexico, 1964) of 1964 which is preserved in the Soumaya Museum , famous for its reproduction as a chrome and other promotional items Mexico since the sixties. The author modeled on actress Ava Gardner . [ 1 ]

Cataño's career began as an illustrator for various magazines and books. At the age of 15 he entered the Academia de San Carlos to begin his studies in plastic arts. Upon finishing his studies, he was offered a trip to Italy so that he could continue his training. However, due to his financial and family responsibilities, he missed the opportunity. [ 2 ]


Flor del Bajío is a sticker made as a tribute to the Mexican spirit. In this one a young woman with dark hair and a tricolor bow is shown that stops her hair on the right side, is framed by a red charro hat embroidered with silver threads. She wears a white blouse with some red and green details, and on her shoulder she wears a Saltillo serape. Her lavish, generous and infectious smile was probably inspired by American actress and model Ava Gardner , the calendar girl. [ 3 ] In the lower left corner some red and pink flowers are painted.

This image was used for commercial purposes, especially in trays and promotional ashtrays beer Corona Extra of the Model Group . [ 3 ]


Between the 1930s and 1970s, dozens of printers in Mexico devoted themselves to the production of millions of reproductions of Mexican calendars whose theme was national identity. [ 2 ] One of the most important and influential houses was the Galas de México printing house , which incorporated artists to its workforce who created works in different techniques (oil, pastels, watercolors) for their calendars illustrated by chromolithographs.

Nationalism, "commercial interests, dominant rhetoric and popular taste" were combined in the compositions. [ 1 ] Painters such as Cataño contributed to the formation of images that combined dreamy passages of Mexican men and women in folkloric contexts, everyday scenes or reinterpretations of myths from the country, some with influences from the pin-up aesthetic [ 1] ] Typical of the United States .


  1. a b c Soumaya Slim Domit. "Presentation", in The legend of the stickers. The art of twentieth century Mexican calendars in Galas de México. Mexico, Museo Soumaya, 2000. ISBN 9687794119
  2. a b Mexican calendars . Mexico: Carlos Slim Foundation. 2014. ISBN 9786077805083 .
  3. a b Soumaya Museum . Mexico: Carlos Slim Foundation. 2015. p. 534. ISBN 9786077805137 .