The Flower Label Program eV (FLP) was a non-profit association founded in 1999 with headquarters in Cologne , which supported the implementation of socially and environmentally compatible conditions in cut flower production by certifying flower farms. The association is no longer active.  flower farms that met the FLP standard, received a seal of approval , the Flower Label , which should signal a socially and environmentally responsible production.
The FLP emerged from a flower campaign by Bread for the World , FIAN (FoodFirst information and action network) and terre des hommes , which wanted to draw attention to the grievances in flower production. In 1999 flower growers, trading companies, human rights organizations and trade unions joined the FLP. These different interest groups formed the four chambers of the FLP. Each of these chambers elected a representative to the FLP board.
At the turn of the year 2011/2012, the human rights organization FIAN , the IG Bauen-Agrar-Umwelt and other partners separated from the sponsoring association. The reason given was that due to insufficient distribution, the economic viability was not given and so there was a risk of the seal being misused by non-certified providers. 
Production conditions and certification
In Germany, more than three billion euros are spent on cut flowers every year. This made Germany the third largest cut flower market in the world. 82 percent of these flowers are imported into Germany via the Netherlands. Most of these imported flowers come from flower plantations in Africa and Latin America. Kenya , Ecuador , Colombia , Zimbabwe and Tanzaniaare among the most important production countries due to their climatic conditions. However, flowers are not infrequently produced there under difficult social conditions and high environmental pollution. The workers on the flower farms often receive low wages, have no fixed employment contracts, have no freedom of association and are exposed to the stress of pesticides.
Since flowers are not branded goods and no designation of origin has to be given in the shop, consumers can hardly assess where the flowers come from and how they are produced. The flower label wanted to break through this anonymity of the goods. The FLP offered certification according to the "International Code of Conduct for Cut Flowers, Potted Plants and Greenery Production" (ICC). Flower farms that have been certified by the FLP have agreed to adhere to universal human rights standards , the conventions of the International Labor Organization ( ILO ) and basic environmental standards and to extend these obligations to their suppliers and contractors. The main criteria of the FLP certification were:
- Freedom of union ,
- Prohibition of child and forced labor
- Fixed contracts and above-average social benefits ,
- Health and safety at work ,
- Responsible use of natural resources,
- Ban on highly toxic pesticides .
Compliance with the standards was checked by third parties. Human rights organizations and trade unions had the right to monitor the audit and carry out spot checks. Flowers that have been certified by the FLP-standard, could a seal of approval, the Flower Label , the consumer signal a sustainable and decent production.
Trade and prices
The FLP focused solely on controlling production. In contrast to the products with the fair trade seal , there were no guaranteed minimum prices and premiums for producers. As an additional product feature, the seal signaled that the specified production standards were being adhered to.
In June 2010 there were 56 FLP certified operations in six countries: Ecuador, Chile, Germany, Kenya, Portugal and Sri Lanka. According to the company, this made it possible to directly improve the living and working conditions of around 13,000 workers. They had permanent contracts, standard 40 hours of work per week, one guaranteed day off per week, reasonable wages, and pregnant women were given twelve weeks of paid maternity leave.
According to one of the participating non-governmental organizations , the label has improved the working conditions of around 20,000 people on the flower plantations through employment contracts and compliance with social standards. 
FLP organic and regional
The “Flowers.natural” pilot project was intended to encourage consumers and producers to be more fair and to be more environmentally conscious, not only in the so-called developing countries, but also in European production. Under the leadership of the Flower Label Program, German flower producers, online flower mailers, the Research Institute for Organic Agriculture (FiBL), pesticide experts, FIAN Germany, the “Fairschenk Flowers” campaign from Bielefeld and the Green League worked for the first timeBerlin and other partners together. FLP standards for German and European flower production were jointly developed. The FLP certificate was supplemented by the criteria “FLP regional” and “FLP bio”, so that in regional production there was a focus on short and environmentally friendly delivery routes and / or organic cultivation according to the criteria of the German organic associations. The project was co-financed 50 percent by the Deutsche Bundesstiftung Umwelt (DBU).
- The Flower Label Program eV (FLP) is no longer active. Flower Label FLP website, accessed April 23, 2015.
- Christian Gehrke: Seal for ecological and fair flowers at the end; FLOWER LABEL PROGRAM Organizations and trade unions terminate their membership - the daily newspaper , January 9, 2012, p. 8
- Christian Gehrke: Seal for ecological and fair flowers at the end; FLOWER LABEL PROGRAM Organizations and trade unions terminate their membership - the daily newspaper , January 9, 2012, p. 8.