|Foundation||September 6, 1993|
Movistar Analog TV |
Movistar Satellite TV Movistar Play
|products|| Cable |
television Satellite television
Movistar TV service is a subscription television and digital satellite cable, operated by Movistar Peru of Telefónica . She is a sponsor of league 1 Movistar . It was previously known as Cable Mágico .
Cable Mágico began operations on September 6, 1993 under the direction of the then Compañía Peruana de Telefonos ( CPT ). Initially, its offer was based on the Lima districts of San Isidro , Miraflores , Santiago de Surco , San Borja , Magdalena del Mar , Ate Vitarte and La Molina, launching its first exclusive thematic channel called Canal 22 Deportivo.
In 1994, with the entry of Telefónica del Perú , Cable Mágico became part of Telefónica Multimedia. Two years later, in 1996, it expanded its coverage to the entire city of Lima and some cities in Peru, it also began to offer new and more channels grouping them into packages, launching at the end of that year on channel 3 the guide service channel of Prevue Latino programming, which in May 1999 was renamed TV Guide. That year he launched his exclusive thematic news channel Cable Mágico Noticias .
In 1997, it launched its Pay-per-view channels and those for adults, it also launched three new exclusive thematic channels: Cable Mágico Deportes (which replaces Canal 22 Deportivo), Toros por Cable Mágico on channel 10 and Cable Mágico Cultural on channel 14.
In 2000, Cable Mágico also began to offer broadband internet service , called " Cable Net " in the cities of Lima and Arequipa . Also in that year, it acquires the rights of the First Division of Peru and since then they will broadcast all the matches of the main Peruvian soccer teams through Cable Mágico Deportes , changing its commercial name from «Decentralized Tournament» to «Cable Cup Magical".
In February 2001, Cable Mágico Noticias became Antena Informativa. In April of that year, Cable Canal de Noticias disappeared and was replaced on channel 10 by Cable Mágico Deportes in a better location. But in July of that year he settled on channel 3 where he remains today, moving TV Guide to channel 22.
In January 2002, Cable Mágico has a conflict with Claxson Interactive Group and removes its channels from the grid. Especially Locomotion, which generated protests on the front of the company. But new ones like Disney Channel , Boomerang , etc. Also Moviecity begins to have two signals: east and west.
In May 2003 Cable Mágico Cultural disappeared due to lack of audience. In 2004, it rearranged its grid, added more channels and some Claxson channels returned. Also in that year, Antena Informativa was replaced by a new lifestyle channel Plus TV .
In September 2008, Telefónica del Peru bought for more than US $ 12,000,000 the cable television operator "Star Globalcom" with a presence in Arequipa and Tacna, which resulted in the addition of CMD , Plus TV and Canal N to the grid. of Star Globalcom channels.
Also, since October 2008, Cable Mágico began a process of digitizing its television service, starting with the launch of the digital cable offering, which has progressively replaced analog cabling since the beginning of 2010 in Lima , the new digital service is characterized by offering more channels than analog, including audio channels, more premium channels, and since July 2009 it began to offer HD channels .
In March 2009, Vision 20 is replaced by a new female channel called Fem TV. Likewise, the wired stellar package stops transmitting in analog in Lima. In October of that year, the TV Guide channel was eliminated, because it fell into disuse by digital cable and the Internet.
As of January 22, 2011, due to brand relaunch reasons, Cable Mágico changed its name to "Movistar TV", therefore the "Copa Cable Mágico" is renamed to "Copa Movistar". [ 1 ] A new RPP Group news channel called RPP TV is also launched . In November, Fem TV is replaced by a new youth channel called Yups Channel.
On November 17, 2011, ATV + enters Movistar TV.
In 2013, CMD and Gol TV formed an alliance for the Movistar Cup broadcasts.
In 2014, the TV Peru 7.3 signal entered Movistar TV. In that same year, Movistar TV renews its image.
Since 2015, the standard package of digital cable service requires a decoder to function, due to the decline in analog cable service in the main cities of the country. Also, Yups Channel goes off the air and replaces it with the Promo Channel (Movistar TV). VH1 Latin America is removed from the programming grid, replaced by Paramount Channel Latin America .
In 2016, two new exclusive channels were launched: Gol Perú , a sports channel that will broadcast the Movistar Cup from that moment on, relegating CMD from broadcasting after 16 years, and Movistar Música , a new channel of video clips and music programs. It also launches its video-on-demand platform called Movistar Play.
Since April 29, 2016, with the arrival of Gol Perú , CMD has been renewed and has become a sports channel with more sports such as: volleyball, basketball, soccer, golf, baseball, etc. As CMD leaves the first division, the Movistar Cup alliance becomes Gol Peru and Gol TV .
As of June 13, 2016, Movistar TV began progressively to officially cease its analogue cable broadcasts to replace demand with digital cable service, the process ended in December 2017 and currently the cable service is completely digital.
On December 18, 2017, the new Exitosa TV news channel was launched .
On February 15, 2018, the new Movistar Series channel was launched .
On January 2, 2020, the Movistar Series channel is removed from the channel grid.
On February 6, 2020, Movistar TV removed Exitosa TV from the channel grid.
On June 1, 2020, Movistar TV withdraws the rest of the AMC Networks International signals , such as AMC Latin America and El Gourmet . A few years ago he had already withdrawn Film & Arts , Sundance TV , More Chic and Europe Europe .
On July 1, 2020, Movistar TV withdraws the signals from Televisa Networks such as Las Estrellas Internacional , Tlnovelas , De Pelicula , Telehit Urbano , etc. What generated criticism from customers, that same day new signals were added to replace the signals of Televisa Networks, such as TV Azteca Mundo , TV Azteca Corazón , 13C , Hello! TV , etc.
On October 29, 2020, Movistar TV removed the religious channel Orbe 21 from the channel grid.
It is the cable television service and is currently the most widely used. It has exclusive channels of Peruvian production in its programming.
Movistar Satellite TV
It is the satellite television service broadcast throughout the country. Following a statement by Movistar, the company will no longer offer satellite service in Latin America by the end of 2021. [ 2 ] [ 3 ]
It is the online platform of the television operator. It includes the transmission of live channels, as well as a multimedia catalog consisting of movies, sports, series and children's programming, available free of charge to all subscribers of the pay television service.
It is a domestic emergency service offered by Movistar TV to its customers who subscribe and pay a fixed monthly amount. It offers home assistance (plumbing, electricity, glass and locksmith), medical emergencies, road assistance, legal advice.
Channels of own production
Movistar TV has four channels of its own and national production that are an exclusive part of its services, produced by Media Networks (a company affiliated with Telefónica del Perú).
- Movistar Deportes : formerly known as Cable Mágico Deportes ( CMD ), is an exclusive sports channel of Movistar TV that covers the main national and international sporting events.
- Movistar Plus : previously known as Plus TV , it is a thematic channel of the operator with original programming produced locally, focused on the home life style.
- Movistar Música : is a musical channel, exclusive to the operator that broadcasts music videos made in Peru and talk shows with local artists.
- Peru Mágico : is a channel aimed at the Peruvian community abroad, available only in Movistar satellite services in Chile, Colombia and Venezuela. Its programming is made up of recordings from Movistar Plus, Movistar Deportes, Canal N and Gol Perú.
Other exclusive channels
- Channel N : news channel owned by the Peruvian Information Production Company, controlled by Grupo Plural TV and América Televisión .
- RPP : news channel owned by the RPP Group, launched on January 31, 2011 and is currently available through dial 10 and 710 in the city of Lima. [ 4 ]
- Gol Perú : is a national soccer channel, launched on April 24, 2016. It broadcasts all the matches of the Peruvian soccer tournament and reports on the latest national and international soccer news. It is owned by GolTV .
- Monterrico TV : it is a channel that bases its programming on equestrian broadcastingand is broadcast from the Monterrico Racecourse . It is owned by the Jockey Club of Peru . In its beginnings, the channel was called Jockey Club del Perú Televisión ( JCPTV ), later the name was changed to TV Turf . After the closing of the latter's broadcasts, the channel was relaunched within Movistar TV with its current name.
- Q Channel : it is a channel launched in 2004 for telesales 24 hours a day. It is owned by Quality Products. In the beginning, the channel was called Target TV , until 2007 when the channel has the current name.
- Cable Mágico Noticias ( CMN ), was a news channel that occupied the frequency of channel 6. It began its transmissions in 1996, replacing CNN International that moved to channel 35. It stopped broadcasting on February 8, 2001, being replaced by Informative antenna.
- Toros por Cable Mágico , was a Peruvian channel that was on frequency 10 in 1997, moving BBC World to channel 58, and that only broadcast live bullfights. It stopped broadcasting in 1998 to make way for Cable Canal de Noticias.
- Cable Mágico Cultural ( CMC ), was a varied cultural channel that occupied the following channels: 14 (November 1, 1997 - December 31, 2001), 20 (January 1-December 31, 2002) and 37 (January 1, -April 30, 2003). It stopped broadcasting on May 1, 2003.
- Cable Canal de Noticias ( CCN ), was a news channel of the Diario Expreso group, for political reasons this channel was taken off the air on April 15, 2001. It occupied frequency 10 and was replaced by CMD, which was on channel 22 , but then he went in July of that year to channel 3.
- Antena Informativa ( AI ), was another news channel that replaced the defunct Cable Mágico Noticias, began broadcasting on February 8, 2001 and stopped broadcasting on November 1, 2004. It was replaced by the current Movistar Plus .
- Cable Mágico TV , a promotional channel that was used by channel 17, began on June 1, 2002 and stopped broadcasting on December 31, 2003. It returned on October 1, 2008 on channel 14 to broadcast everything about "Evolution Cable Mágico" (benefits, new channels, new services, delivery dates of decoders in each sector, etc.), stopped broadcasting on September 30, 2009, practically a year.
- Vision 20 ( V20 ), was an entertainment channel owned by Inhaus Producciones, occupied the frequencies: 20 (November 20, 2006 - September 30, 2008) and 22 (October 1, 2008 - March 15, 2009). It began its broadcast on November 20, 2006, replacing Retro that moved to channel 35 and stopped broadcasting on March 15, 2009, being replaced by Fem TV.
- Fem TV was a channel aimed at female audiences, owned by Inhaus Producciones. It occupied the frequencies: 22 (March 15-September 30, 2009) and 14 (October 1, 2009- October 31, 2011). It began its broadcast on March 15, 2009 and stopped broadcasting on October 31, 2011 due to lack of audience, being replaced by Yups after a few days.
- Yups Channel , was a Peruvian channel produced in Argentina , began broadcasting on November 21, 2011. Yups was a youth channel project from Argentina, produced by Cris Morena and RGB, this project was broadcast, suspending the future of this channel. In 2011, Media Networks Latin America (a company of the Telefónica del Peru group) took up the project of RGB and Cris Morena to launch the Yups channel and it premiered in Peru through Movistar TV screens. The channel was on the following frequencies: 14 (November 21, 2011 - February 23, 2014) and 15 (February 24, 2014 - April 1, 2015). On April 1, 2015, the channel disappeared due to lack of audience.
- Promotional Channel , was a channel that was dedicated to transmitting the programming of the channels that Cable Mágico offered, as well as offering the services of this channel to the public, it went on the air on November 1, 2000 in replacement of UCTV Chile (international signal of Channel 13 of Chile that closed due to economic problems) and stopped broadcasting on March 31, 2002. It was on the following frequencies: 63 (November 1, 2000 - December 31, 2001) and 17 (January 1-31 March 2002). In mid-2015 it returned with the name of Canal Promocional and in April 2016 it disappeared again.
- JNE TV was a channel launched on November 12, 2015 by an agreement between JNE and Movistar. [ 5 ] owned by the National Elections Jury , in December 2016 the channel disappeared.
- Lima 2019 was a channel launched on March 19 in charge of broadcasting the Pan American Games and Parapan American Games 2019 , it ended its broadcasts at the end of this last event on September 2 of the same year, showing a banner of gratitude, but only on September 5 extinguished the signal.
- Movistar Series : it was an exclusive channel of the provider with programming composed of series of Spanish and Latin American production. On January 2, 2020, the Movistar Series ceases its broadcasts in Peru and all its content is transferred to Movistar Play.
- Movistar eSports Ubeat : it is a channel that broadcasts everything related to eSports , it is only available in HFC and in HD on channel 717. In 2020 the channel stopped broadcasting.
- 1993-1995: The other television .
- 1996-2000: The Telefónica cable .
- 1997-1998: Treat yourself .
- 2000-2003: Entertainment to the max .
- 2003-2004: Better channels, more emotions .
- 2004-2005: Better channels, more entertainment .
- 2005-2006: Put on the Magic Cable and change your life .
- 2006-2007: What is part of your life is part of ours .
- 2008-2009: This is just the beginning. (Used for the Magic Cable evolution)
- 2011-2016: Shared, life is more .
- 2016-2020: Choose everything .
- Since 2020: Emotion unites us .
- «Telefónica will market all its products under the Movistar brand» . The Trade . January 21, 2011 . Retrieved January 21, 2011 .
- Rpp.pe, ed. (2010). "RPP launches a new television channel on Movistar TV" . Retrieved July 1, 2010 .
- NATIONAL JURY OF ELECTIONS AND TELEFÓNICA PRESENT TELEVISION CHANNEL